Identify your objectives.
To start with, identify the reason why you want to come up with a photo contest. No matter what your purpose may be, put it in writing and include metrics that will monitor your progress.
For example, if you want to boost traffic, consider the number of visitors and page views as your main metrics. However, if you plan to develop an engaged community, your key metrics are the amount of registrations, uploaded photos and actions such as likes and comments.
Give what people want.
People join contents to win prizes. Therefore, to encourage them to participate, reward the winning photographer accordingly. Prices do not have to cost a lot. They can come in the form of gift cards, discounts or as simple as an acknowledgement. As an example, you can feature the winner's picture on your homepage even as you benefit from their content.
Make it smart.
Define your contest with this practical acronym, which stands for the following:
Specific: Describe the contest rules in details, including its duration and the way to notify the winner. Choose a catchy contest theme and make sure that photos are related to the theme. This should be easy to understand so that there won't be any random photos.
To start with, identify the reason why you want to come up with a photo contest. No matter what your purpose may be, put it in writing and include metrics that will monitor your progress.
For example, if you want to boost traffic, consider the number of visitors and page views as your main metrics. However, if you plan to develop an engaged community, your key metrics are the amount of registrations, uploaded photos and actions such as likes and comments.
Give what people want.
People join contents to win prizes. Therefore, to encourage them to participate, reward the winning photographer accordingly. Prices do not have to cost a lot. They can come in the form of gift cards, discounts or as simple as an acknowledgement. As an example, you can feature the winner's picture on your homepage even as you benefit from their content.
Make it smart.
Define your contest with this practical acronym, which stands for the following:
Specific: Describe the contest rules in details, including its duration and the way to notify the winner. Choose a catchy contest theme and make sure that photos are related to the theme. This should be easy to understand so that there won't be any random photos.